With the economy being so bad right now, I know that many people are trying to be careful with money. As a result, people are delaying coming in to take up Jiu-jitsu since it does require a bit of a financial commitment to start training with us. To make it easier, I've decided to offer to give a free uniform to new students until May 15.
I don't usually go for these types of offers since they smack of the tactics used by McDojos. Many dojos offer 4 months training for only $99 to start or offer a free uniform with your first month of training or something like this. A lot of people are willing to try it out because of the low-start up cost, but then the dojos jack up the price once the offer is finished. And of course, they don't necessarily tell you up front what the costs will be after the offer is over.
Despite the association with the McDojo sales strategy, I understand that we're in a recession right now and I do want to make it easier for new people to sign up.
And by the way, the free uniforms offered for these deals are usually cheaply made and paper thin. They wear down fast and soon need to be replaced. The free uniform I'll be giving to new students this spring is a good quality medium thickness uniform that retails at $65.
Anyway, if you know anyone who is looking to learn self-defense and is looking to take up a martial art (like Jiu-jitsu) in the Vancouver area this spring. Let them know about our offer.