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I was talking to a friend of mine named Slan at work this morning. He was planning to take up Aikido at a local community centre. That is, until the Vancouver civil service strike shut the community centre down for nearly three months. Frustrated by the strike, he complained about it nearly every morning. He even threatened to start a blog about it to voice his complaints. He's a programmer though, not a writer.
"So Slan, have you started your Aikido classes now that the strike is over?" I asked, looking forward to discussing his experiences.
He looked up at me from his desk with a defeated look. "No, not yet. I've been emailing every other day since the strike ended and the instructor only responded once to tell me that 'He'd let me know when things were up and running again.' No timeline, nothing."
Slan trained in the martial arts for most of his life. At one point he was a running a school, a commercial one at that. He recently read my blog posting about McDojos, and fully agreed with my criticisms of them, having experienced them first hand.
"McDojos have their faults, but there are advantages to them, otherwise they wouldn't they wouldn't make it as businesses," Slan put forward. "Someone should write an article about that."
So here I am. I, myself, have trained at a couple of McDojos in my time. There were times when there was an art I wanted to learn that simply wasn't available in a non-commercial school. With my experience, I was able to be sufficiently discerning to be able to take what I needed to learn out of my time there, stripping away the baggage the commercialism carried. That being said, I agree with Slan. In my mind, there are clearly some benefits to the commercialism along with the baggage. These are as follows:
1) Stability. A McDojo with a good business platform tends to have a stronger base. It has full control of its school, its commercial space. It is not at the mercy of a public school's or a community centre's scheduled events, strikes, other programs, etc. This means the schedule and location is more consistent. These things only change if the head instructor decides to change them.
2) Instructor focus. The head instructor of a McDojo has their focus entirely on running their dojo as a business. This means that new students get the care and attention they need when making the decision of whether or not to join their school. If the dojo owner is running it well as a business, he or she ensures that there is advertising that helps people find them and they handle dojo enquiries in a communicative and timely manner.
3) Class flexibility. Because a McDojo has to pay rent, they tend to have more classes available. This is, of course, so they get the most out of the space for which they're paying. But for a student, it means that if for some reason you can't make class on Monday, you can make it up on Tuesday. Or if you do shift work and you can't make an evening class, you can make it up during a day class. This is more convenient for people with inconsistent schedules.
So what does this mean for non-commercial dojo owners? Running a commercialism-free school doesn't mean that the business side should be ignored. You can reject the negative byproducts of commercialism but still make use of some of the good business practices that they follow. Even if you can't offer as much stability or class flexibility, you should always make efforts to communicate with your students. That way you can draw in the kind of students that are best suited to your dojo and retain them better once they get there. Though it can be difficult to find the time to do this if you're also working a full-time job.
It is my life dream to run a basement dojo. No, there isn't as much space as what you can get in a typical McDojo or a community centre class. But it does afford me the stability and control that I want, without having to run my dojo with profit as a primary concern.